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Alumni

My name is Andrea Ferrarini, I have a degree in European Languages and Culturesand I am qualified as a Tourist leader. I have gained experience in the tourism sector working in travel agencies and museums, dealing with front officeactivities, hospitality, eventcoordination and educational workshops, developing an approach oriented towards quality service, organizational efficiencyand the importanceof the visitor experience. My professional interest is focused on enhancing the territorythrough conscious tourism models.I am enthusiasticabout slow andexperiential tourism that promotes an authentic approach that respects local communities. I am oriented to the designof sustainable tourism experiences, capable of integrating culture, identity and quality of hospitality. I believe in a tourism that generates lasting value for visitors and territories.

She holds a Bachelor’s degree in Foreign Languages with advanced proficiency in English (C1) and French (B2), as well as Chinese language studies completed over a full academic year. She also holds the Goethe Institute German Language Certificate (B1). During her undergraduate studies, she completed coursework in economics and marketing. She subsequently enrolled in a Master’s degree in Advertising and Digital Communication.Alongside her studies, she gained work experience as a waitress, receptionist, and sales assistant. She also completed a marketing internship at a French ceramic company, whereshe primarily focused on SEO activities. She possesses strong communication skills and a keen interest in the food and wine sector.

Internationally experienced professional with a Bachelor’s degree in Tourism and over six years of experience in corporate sales, customer service, and hospitality across Italy, Hungary, and Georgia. Background includes roles in B2B sales, government tenders, key account management, and client relations, as well as leadership positions in customer service operations. Co-founder and Operations Manager of a wine bar and restaurant specializing in Georgian and international wines, responsible for sales strategy, partnerships, and customer experience. Strong commercial mindset, event-based sales experience, and multilingual communication skills (Georgian, English, Italian, Russian).

I am the founder of Aura Vitis, a boutique strategic consultancy dedicated to heroic viticulture and extreme wine territories.My professional background spans more than three decades in strategic communication, international stakeholder management and complex governance environments, working at the intersection of public institutions, private actors and regulated markets. Throughout my career, I have designed and led positioning strategies, reputation frameworks and multi-country initiatives in contexts where credibility, long-term vision and alignment between narrative, economics and policy are essential.These competencies translate directly into today’s wine sector, particularly for wineries and territories facing structural constraints such as climate risk, high production costs, territorial fragmentation and increasing global competition. I focus on transforming constraints into value. I work with wineries, territories and institutions that compete on meaning, quality and resilience rather than volume, supporting them in building premium positioning, territorial legitimacy and bankable long-term strategies. My work combines strategic branding and storytelling grounded in evidence, the design of high-value wine tourism experiences, and the structuring of projects aligned with European funding priorities (LIFE, Horizon Europe, INTERREG).

My name is Simone Inì, I’m 23 years old and I live in Merlino (LO). I work at McDonald’s in Paullo and I hold a degree in Tourism Sciences for Management and Cultural Heritage from eCampus University. I am currently attending Wall Street English to obtain the C1 English language certification.
Passionate about sports and discipline, I practice martial arts, hold a 1st Dan black belt, and also work as a martial arts instructor.

The impressions and experience of a participant in our Master’s program

I am Giulia D’Angelo, holding a Master’s Degree in Business Consulting and Management and a Postgraduate Diploma in Food & Wine Tourism from the University of Modena and Reggio Emilia. My professional interests focus on event organization, communication of local food and wine products, and the promotion of sustainable projects related to wine tourism and slow tourism. I possess strong organizational and teamwork skills as well as effective communication abilities, which enable me to work with professionalism and adaptability in collaborative contexts aimed at enhancing local heritage.

One of our students shares her experience in the Master’s program in Food & Wine Tourism

Project Manager with experience in managing tourism activities and in the communication of cultural events. I oversee the design, logistics coordination, and communication of initiatives focused on wine tourism and local heritage promotion. I use tools such as Trello and Notion to optimize resources, timing, and workflows, fostering effective teamwork. I work in international environments in both Italian and English, managing relationships with media and partners. I am motivated to develop projects that combine sustainability, innovation, and tangible impact.

The Master’s program told by those who experience it: an interview with one of our students

Sparkling like a Lambrusco di Sorbara, I embrace every challenge with the tenacity of Parmigiano Reggiano and the versatility of Emilia’s beloved pasta, adapting to every context with curiosity and enthusiasm. A graduate in Economics from the University of Modena and Reggio Emilia, I built my professional path as a Sales Account Manager for Italy and abroad, later exploring the television world with TRC TV (TRMEDIA Group), where I crafted tailored strategies and lasting client relationships. After completing the Sales Excellence program at SDA Bocconi, in 2025 I became a Wine Tourism Operator and earned a Master’s degree in Food and Wine Tourism from the University of Modena and Reggio Emilia with the highest honors.

A student shares his thoughts, expectations, and reasons for recommending the program

A student’s perspective on the learning experience offered by our Master’s program

The voice of a participant who brings together study, professionalism, and experience in the field

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